Improve member well-being and behaviors. Reduce costs

Learn How

3 in 4 US adults start their
healthcare journey online

Despite most US adults searching for care online, only 3% have downloaded a digital therapy solution.1

Twill partners with 3 of the 5 largest US health plans to address this by weaving together simpler, more comprehensive and connected support. Twill uses culturally-conscious content to recruit and engage diverse patient populations wherever they are in their care journey.

Activate and engage members earlier

Over 5M

members activated by Twill


activation rate all time on average


of Twill users stay active after 24 months²

Engage and guide members to the right content and resources
  • Variety of resources with 5,000 evidence-based activities
  • Personalized content through AI and machine learning
  • Guided care experiences to PSP resources, third-party services, and others

Drive impactful behaviors

Our approach is grounded in evidence-based key drivers that encourage members to adopt
healthier behaviors.

Peer-to-peer support, community connection, and access to healthcare professionals
Self-guided support for behavior intervention 
Live coaching and telebehavioral health can be woven into patient support
Intervention referrals to your member resources or third-party services
Education through engaging articles, videos, and short-form content for a diverse audience

Improve outcomes and value

Better well-being


A study of Twill products showed active users experienced a 26% improvement in depression and anxiety symptoms over an 8 week period³

Significant ROI


Our partners can see 3x–6x average ROI for deploying Twill⁷

Improved cost savings


Twill products have been shown to reduce depression symptom severity which could result in direct cost savings of $2,322 per member per year⁴

Getting individuals to get care sooner results in cost savings of $8,165 per year for each individual who is treated earlier⁵

$232K total savings per 100 engaged individuals⁶

Digital-led care, tailored to your population and needs

Sequences™ are our digital-led solutions designed to support the care journey of people with specific
medical conditions and health needs.

Mental Health and Well-Being

Our digital-first, clinically designed solution for mental health and well-being.


Support for maternal health—from prenatal to postpartum designed to improve outcomes, especially in vulnerable populations.


Our fully customizable, digital-led care solutions can be scaled to support many conditions, needs, and populations of any size.

Learn More

Open the door to measurable value

Twill works with 3 of the top 5 US health plans to transform member behaviors, improve well-being, and reduce costs. 

Get behavioral data insights

1. Phreesia 2021; Juniper Research 2022 2. Based on 100,739 B2B users of Happify, Twill’s wellness product vs 24 mos avg. user retention for Twitter 3. Twill Protocol HPY-HLS-21 4. Kavelaars et al., 2022. Budget Impact of a Digital Wellness Intervention for Managing Depression and Anxiety Symptoms: A Payer and Employer Perspective. ISPOR Europe. 5. Individuals who start treatment within 6-12 months of a new MDD diagnosis have $8,165 higher annual healthcare costs, on average, than those who start treatment within 1 month. (Twill Time to Treatment manuscript, In preparation) 6. Twill analysis based on a population of 1 million, assuming that 34% of individuals experience mild to severe depression symptoms. Model assumes an activation rate of 5% and retention rate of 40%, and that 2% of individuals activated will receive earlier care. (Twill ROI White Paper, in progress) 7. Internal analysis of average ROI across payers and employers deploying Twill